At its core, the horse is a metaphor for momentum and defiance. Rather than lean on wellness clichés, we crafted a brand that feels alive, one that moves, reacts, and connects with a younger generation through attitude, not just utility. The result is a brand built to stand out, speak up, and stay in motion.
The outcome is a brand built on attitude, one that feels immediately relevant and designed to be part of how people speak, move, and express themselves.
+
Brand Strategy,
Visual Identity,
Packaging Design
Motion Identity