MS+Information Index

Maria Saade



CartierInto The Blue of BodrumDubai 09–2024
In 2024, Cartier unveiled an exclusive boutique in the stunning coastal paradise of Bodrum, Turkey. To make this launch unforgettable, they turned to us to craft captivating communication and collateral that reflected the unique charm of Bodrum. We created a dynamic 360 creative toolkit that elevated the boutique’s summer debut at the luxurious Mandarin Oriental Bodrum!

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Editorial Design
Identity Design
Digital & Animation
Copywriting

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Giovanni Bordé
Maria Saade
Mohamed Abou Khatwa
Elsa Antoun
Alessandro Latela
PUMANitro Lab Dubai 09–2025
Launching the PUMA FAST R3 Nitro through the Lab Testing experience and the Runner’s High PR stunt, while creating content around both to fuel the hype and anticipation for PUMA’s new, really fast shoe.

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Visual Identity
Activation




PUMAMostro09–24–1953
To support the launch of PUMA’s new Mostro shoe, we developed an in-store experience at Dubai Mall featuring a series of brand activations. The project introduced a clear and distinctive visual language for Mostro, designed to guide visitors through the product story and reinforce its identity in a retail setting.

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Visual Identity
Activation

GMGBeperly  Vitamin DrinkDubai 11–2024
Beperly began not as a product, but as a personal ambition — named after a champion racehorse and built to channel its energy. This wasn’t about another vitamin drink; it was about creating a brand with presence, bold, expressive, and culturally in motion.

At its core, the horse is a metaphor for momentum and defiance. Rather than lean on wellness clichés, we crafted a brand that feels alive, one that moves, reacts, and connects with a younger generation through attitude, not just utility. The result is a brand built to stand out, speak up, and stay in motion.

The outcome is a brand built on attitude, one that feels immediately relevant and designed to be part of how people speak, move, and express themselves.


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Brand Strategy,
Visual Identity,
Packaging Design
Motion Identity
e& (etisalat)OnicDubai 04–2023
Onic is a new digital-first platform that enables you to connect that empowers modern digital natives by providing them all their digital needs on one same place. created for a universal audience yet initially launched in Pakistan to cater the needs and demands of the younger audiences in the region. From connectivity, socializing, banking, discovery.

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Brand Strategy
Visual Identity
Motion


ProhibitedProhibited Identity DesignBeirut 02–2019
We developed a comprehensive brand strategy and visual identity for a high-end furniture and product design house, known for its commitment to craftsmanship and contemporary elegance. From concept to execution, the work spanned across all touchpoints  from refined print collateral to immersive digital experiences, ensuring a cohesive and elevated presence at every interaction. 

The result is a brand that not only communicates sophistication but lives it, through every detail and design decision.


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Logo Design
Logo Adaptation
Visual Identity
Publication Design

Abu Dhabi Music & Arts Foundation

Abu Dhabi Festival ‘25Abu Dhabi 04–2025A brand refresh for Abu Dhabi Festival 2025, bringing new life to its visual identity. The work included a refined uplift of the logo, a fitting Arabic adaptation, and a cohesive rollout across key applications, namely program publications and social.

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Identity Design
Logo Design
Publication
Maria Saade 2025